Our Story
About WWW WASHME TV
Rooted in Enterprise, Alabama — built on faith, community, and the belief that every person deserves the tools to build a life they own.
Rooted in Enterprise, Alabama — built on faith, community, and the belief that every person deserves the tools to build a life they own.
Jeffery B. Fiffie, Sr. is the Founder, Chief Executive Officer, and Program Director of WWW WASHME TV, Inc. — a 501(c)(3) nonprofit he established on December 21, 2011, in Coffee County, Alabama. With more than two decades of community development work, Jeffery built WASHME TV from the ground up as a vehicle for economic transformation, minority entrepreneurship, and financial empowerment in the greater Enterprise, Alabama area.
Jeffery founded WASHME TV on a simple but powerful belief: that every low-income individual and minority entrepreneur deserves access to the same tools, knowledge, and support that make businesses thrive. His vision was — and remains — to use education, mentorship, hands-on training, and digital media as a bridge between economic hardship and lasting opportunity.
Jeffery's signature curriculum — Promise to Prosper — is a six-phase entrepreneurship and financial literacy blueprint helping participants build a wealth mindset, master personal finances, structure a legal business, develop a business plan, and create a compelling brand identity.
WASHME TV's programs target Coffee County's most underserved residents — with 85% of participants qualifying as low-to-moderate income. Each cycle trains 25+ participants, delivers 120+ hours of instruction, and supports the launch of at least 5 minority-owned businesses.
"We prosper together. Generational wealth does not happen by accident — it starts with one person, one community, one decision at a time."
— Jeffery B. Fiffie, Sr., Founder & CEO, WWW WASHME TVJeffery begins community-focused program implementation in Enterprise, Alabama.
WASHME TV begins filing IRS Form 990-N e-Postcards, establishing federal tax-exempt recognition.
Jeffery B. Fiffie, Sr. signs the Alabama Domestic Nonprofit Corporation Certificate of Formation on December 21, 2011, officially founding WWW WASHME TV, Inc. in Coffee County.
Continuous annual 990-N filings demonstrate organizational stability and consistent community service in Enterprise, Alabama.
SAM.gov registration completed (UEI: PPPJVL55GM36). $50,000 grant application filed with Regions Bank for the Minority Entrepreneur Empowerment Food Truck Training Initiative.
Founder and CEO since 2011. Leads all programs, grant strategy, and organizational development. IRS Principal Officer and SAM.gov Entity Administrator.
Voting member of the WASHME TV Board of Directors, contributing to governance oversight, strategic decision-making, and organizational accountability. Oversees the My Precious Lawns (MPL) program, WASHME TV's live lawn care business and entrepreneurship training laboratory that has generated over $112,000 in real revenue since 2016. Also supports the management and delivery of WASHME TV's training programs as Program Director.
Voting member of the WASHME TV Board of Directors, contributing to governance, fiduciary oversight, and organizational decision-making. Supports Jeffery A. Fiffie, Jr. in overseeing the My Precious Lawns (MPL) program, WASHME TV's live lawn care business training laboratory that has generated over $112,000 in revenue since 2016. Leads WASHME TV's media and promotional efforts, aligning with the organization's digital media education pillar and outreach to underserved communities through the WASHME TV platform.
Founding Director on the Alabama Nonprofit Certificate of Formation, December 21, 2011. Enterprise, Alabama.
Founding Director on the Alabama Nonprofit Certificate of Formation, December 21, 2011, in Enterprise, Alabama. As of the 2026 WMEA Management Plan, she serves as a Founding Board Member and Director of Community Outreach on the WASHME TV Board of Directors. Her oversight responsibilities include community partnership development — building and maintaining relationships with partner organizations across Coffee County — participant services that ensure program accessibility for low-income and minority entrepreneur participants, and removing barriers so underserved residents can access WASHME TV's training and instruction. Within the Delta Regional Authority (DRA) SEDAP grant structure she serves on the Board Programs Impact Committee, providing volunteer governance support for the Wiregrass Minority Entrepreneurship Accelerator (WMEA), and is cited by name in the USDA Rural Business Development Grant project narrative as part of the organization's qualified governing board.
Voting member of the WASHME TV Board of Directors serving as Mental Health Counselor, responsible for participant support services, trauma-informed practice, and mental wellness integration within the organization's Wiregrass Minority Entrepreneurship Accelerator (WMEA) program. Pursuing a B.A. in Psychology with a Mental Health Counseling concentration at Southern New Hampshire University — an academic focus that directly strengthens the mental wellness support she provides to WASHME TV's low-income and minority entrepreneur participants.
Every person has the capacity to build a thriving business and financial future, regardless of income or background.
We prosper together. Every dollar is invested back into the people of Coffee County, Alabama.
Practical, accessible instruction that meets participants where they are and equips them for lasting change.
We build true independence — businesses participants own, not dependency on systems.
High standards in every program, every grant application, and every community interaction.
Transparent leadership, accurate filings, and consistent accountability define how we operate every day.
Apply for our programs, support our mission, or partner with us in Enterprise, Alabama.